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Samsung Wave 723 (GT-S7230E) Smartphone

Samsung Wave 723 (GT-S7230E) BADA Powered Smartphone Announced

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Samsung today announced the launch of the Samsung Wave 723 (Model : GT-S7230E), the newest 3G ready smartphone based on its open smart phone platform, Samsung BADA reinforcing Samsung’s commitment to democratizing the smart phone market and enabling access for all.

Following the overwhelming user response to its earlier launched Samsung Wave 2 Pro S5330 smartphone, and originally launched Samsung WAVE S8500 smartphone, the new  Samsung Wave 723 (GT-S7230E) Smartphone is company’s third handset based on the opinion-dividing BADA mobile operating system platform which allows third-party applications integration capability.

Samsung’s BADA (means Ocean in Korea) mobile operating system is one of the latest mobile OS which is in direct competition to several prevailing high-end operating system for mobiles such as Apple’s iPhone OS, Google’s open-source Android OS, Microsoft’s Windows Mobile, Blackberry’s RIM and Nokis’s open-source Symbian OS. Samsung’s BADA mobile OS brings smartphone technology to the masses, enabling entry level handsets to offer apps, multimedia and a touchscreen experience comparable to high end mobile devices and many handhelds.

The Samsung Wave 723 (GT-S7230E) Smartphone combines a crystal clear 3.2-inch TFT-LCD display with an application-centric interface that allows users to seamlessly and directly access applications that support their daily needs and lifestyles. Samsung’s BADA platform gives users access to an abundance of applications from Samsung Apps, an integrated application store accessible from the Wave phones or your PC. Featuring a wealth of gaming, navigation, social networking, e-book, health and lifestyle applications, Samsung Apps delivers instant access to a huge range of mobile experiences.

Touchscreen enabled Samsung WAVE 723 (GT-S7230E) smartphone is equipped with Samsung TouchWiz 3.0 user interface, that pretty much resembling Apple iPhone user interface, offers customizable home screen and menus, and Social Hub function which provides email, instant messaging and social networking services in a single interface.

Widgets in Samsung Wave 723 smartphone are made up of widely used applications like calendar, clock and alarms, music player functions, FM radio functions, games etc. The Samsung Wave 723 smartphone offers exhaustive data connectivity options under the sun including GPRS class 10, hi-speed EDGE class 10 with 236.8 kbps speed, 3G HSDPA, 7.2 Mbps connection, Wireless WiFi 802.11/b/g/N connectivity option and comes equipped with Bluetooth 2.1 with EDR + A2DP wireless connectivity support. The Samsung WAVE 723 (GT-S7230E) smartphone features 5.0 megapixel camera with 2592 x 1944 pixels resolution which also allows true HD quality video recoding capability in 720p with multi-codec support for DivX and xVid video codess. The BADA powered Samsung Wave 723 (GT-S7230E) Smartphone allows expanded and rich application environment giving users access to applications that will help them to enhance and organize their lives.

The Samsung Wave 723 (GT-S7230E) Smartphone offers easy and direct access to the Samsung Apps store for browsing, purchasing and downloading of free and premium apps featuring a wealth of games, navigation, social networking, e-book, health and lifestyle applications. The Samsung Wave 723 (GT-S7230E) Smartphone is developed based on the bada SDK 1.1 that has Auto-UI scaling feature where application developers can reproduce applications to work on Samsung Wave 723 smartphone from already developed bada Application on Wave with minimum effort. With this feature, more rich applications can be delivered to users in advance.

The Samsung Wave 723 (GT-S7230E) Smartphone would be available starting next month September 2010. Going by current trend of recently launched Android powered Samsung Galaxy 3, Samsung Galaxy 5 and LG Optimus smartphone prices.


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