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Ever since the release of the LG Chocolate last September, we have been waiting so anxiously to get a bite with this candy-bar again. The said unit – technically called the LG BL40 — is an introductory release from the Black Label Series of LG, flaunting an extravagant appearance with a lucrative price that lines up a bit short with your costy smartphone.
Our first impression to this device in respect to look and appearance is very elegant. When you hold the unit you can feel a sense of solidity to the whole package, not to mention that its jet-black finish matching with its thin physique, makes this phone a winner in its overall façade.
We think its 4-inch — 21:9 display panel, capacitive screen – suites this candy bar perfectly well especially when you’re speaking about a non-obtrusive touch when you want to play with this device. A unique form factor (128 x 51 x 10.9 mm) makes this synonymous to the 36-34-36 size we humans, know by heart. The 345 x 800 native resolution sounds a bit short, but in reality, when you look at it, its just proportional to the form factor — and when you hold it, you can feel a sense of protection, perhaps, due to its solid-candy bar design.
The BL40 has a 5 mega pixel camera with shutter, auto-focus, digital zoom and a CMOS image sensor; It uses a custom S-Class UI, which I think is not the best platform there is on the market today. Virtual keyboard comes in handy, when you want to browse email, messaging and browser apps. What impresses us, is its ability to support DivX, Mpeg4 and even XviD formats. For the connectivity, it has WiFi and HSDPA to ensure that you can browse the net, hassle-free. For storage, it has USB- support with microSD/microSDHC memory slot which is expandable up to 32GB.
GSM Quad-band phone capable of global roaming (850/900/1800/1900 MHz) UMTS and dual-band European/Asian 3G (2100/900 MHz) It also has GPS capability via its supported applications, Battery life can last up to 6 hours (talk time) It also has a built-in MP3 player with FM radio.
The thing that disappoint us with this phone is that it may have the killer looks but its inside is somewhat bloated. The camera appears to be very sluggish even with all the fancy features it has on paper. Surprisingly, the quality of calls you can make with this unit is distorted too, in a way. Plus the S class UI interface is not really impressive at all, and it makes the whole experience of the phone somewhat mediocre.
If you’re planning to carry this phone with you on a ball or party with some of your high-rolling friends, then you can never go wrong with this unit; Alas! Just don’t bring this candy-bar with your geeky-friends on a long camping trip, if you don’t want to be teased to the bone.
Here’s a video-presentation
You can have this phone at its best price ranging from 349 – 389 USD, although just this week, LG unveils an accentuated mod for the appearance of the BL40 adding some fancy golden lines which makes the Chocolate even more extravagant on the outside. Price is still yet undisclosed for this mod (expect a 50 dollar augmentation from the original price)
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