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When was the last time you actually read through an entire EULA? Unless I’ve encountered one that was only a couple of lines in length, I probably have never read one completely. After all, who wants to read through pages of legal mumbo-jumbo just so they can install something? Armed with this knowledge, British retailer GameStation acquired the souls of roughly 7,500 unsuspecting customers.

As part of an April Fool’s stunt, the company added the following clause to their Terms and Conditions page:

By placing an order via this Web site on the first day of the fourth month of the year 2010 Anno Domini, you agree to grant Us a non transferable option to claim, for now and for ever more, your immortal soul. Should We wish to exercise this option, you agree to surrender your immortal soul, and any claim you may have on it, within 5 (five) working days of receiving written notification from or one of its duly authorised minions. We reserve the right to serve such notice in 6 (six) foot high letters of fire, however we can accept no liability for any loss or damage caused by such an act.

Of course if you actually took the time to read the fine print, you’d find that this was an optional clause:

If you a) do not believe you have an immortal soul, b) have already given it to another party, or c) do not wish to grant Us such a license, please click the link below to nullify this sub-clause and proceed with your transaction.

The amusing part is that the few people who found this gem were given a £5 voucher. If you’ve been feeling a little hollow since making a purchase from GameStation, fear not. The company will be sending out notices nullifying any claim they may have had over your eternal soul.

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