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There are certain cultural differences one has to know about when doing business in in various parts of the world. While consumer electronics have been somewhat unifying, idiosyncrasies remain. Take the tablet, for example. What we here in the States refer to as the iPad, folks in Europe are calling the WePad–a strange difference we’re chalking up to the use of the “royal we.”

All right, that’s not entirely true. Actually, it’s not true at all. The WePad is an iPad competitor designed by German manufacturer, Neofonie. The tablet features a built-in Webcam and runs Android. And now it boasts some major support in its home continent. Europe’s biggest publisher, Gruner + Jahr, has seemingly given the tablet its stamp of approval.

The company’s CEO Bernd Buchhol reportedly showed off the device during the company’s annual press conference. German newspaper BILD is also said to be in talks with Neofonie. An official list of content partners is expected to be revealed on April 12th.


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