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Big month for Sony MP3 players over in Japan. For the first time since Apple first got into the music game, back in 2001, Walkman music players have outsold iPods. Sony secured 47.8 percent of the music player market in its native country, versus Apple’s 44 percent.
“This is the first time that the Walkman outsold the iPod in monthly sales” Eiji Mori, an analyst for BCN–the marketing researching group behind the numbers–told AFP. Mori suggests that the dip in Apple’s numbers are the result of consumers awaiting the refresh to the iPod line that occurred on Wednesday, when Apple updated the iPod touch, nano, and shuffle.
Sony also apparently had some tricks up its sleeve, Mori added, “Sony’s strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares.”
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