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A story in today’s Washington Post talks about current challenges–the Delphi bankruptcy, slow auto sales, Howard Stern–that have recently sunk XM’s stock price, despite favorable financial news. Stern’s arrival at XM competitor Sirius in January is expected to bring as many as 1.4 million new customers to the XM rival. Sirius currently has 2.2 subscribers, compared to XM’s 5 million.
The Post story says securities analysts believe XM hadn’t done a good job of explaining what’s wrong. Except, of course, for the analyst who says the market has overrreacted in knocking 20 percent off XM’s share price in recent weeks.
I am an XM customer and am a big fan of the service. I believe the fundamental XM business remains solid. I am more concerned for Sirius, which is paying Stern $500 million over 5 years to air his daily trashfest. If the new Stern subscribers don’t appear and then hang around, Sirius is in deep trouble.
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