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If Sketchers is looking for something new to put in their ShapeUps, they might want to try out a GPS device, like the SmartShoe. Nominated for the Most Innovative Location Device Award at the Locations & Beyond Summit, GTX Corp., maker of the SmartShoe, develop mini GPS-tracking and cellular location-transmitting technology platforms for a number of consumer products.
The GPS SmartShoe is marketed on GTX’s site as a device that can be used to help keep track of people with Alzheimer’s. The idea was born in 2002 in response to the Elizabeth Smart dissapearance case in Salt Lake City, Utah.
This is the fourth year of the Location & Beyond Summit, which will be taking place at the St. Regis Hotel in San Fransisco on October 4. According to the summit’s site, the Most Innovative Location Device category is “open to entries that can clearly demonstrate new ways their application has changed or have had a major effect upon people and markets using unique location capabilities.”
Overall, it looks like a fairly interesting device, but the only way it could be successful is if GPX targets more people than those who have parents with Alzheimer’s. Maybe they should market towards the over-controlling parent crowd who can spy on their children by getting them to wear the shoes.
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