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optibrand.jpgWe usually post about slightly more, for lack of a better word, urban technology solutions. So in the interest of fairness, here’s a story for our rural readers: A company called Optibrand makes the OptiReader, a biometrics device, part handheld computer and part videocam, that “scans a farm animal’s retina, which is as unique as a human fingerprint” to help you keep track of livestock. Using LEDs, the camera lights up the ocular fundus and sends video of the animal’s retina at 19fps to the computer. Now thanks to a partnership with Iogear, the OptiReader can send the ID video information wirelessly, via Bluetooth, to a server up to 330 feet away from the cow.

The story gets a little grimmer, because the device is being touted as a good way to prevent “agro-terrorism” and bovine disease. “Traceback of animals to farms of origin, tracking the movement of animals from farms to markets and abattoirs and within and between countries, are all critical to animal disease control.” Veggie burgers, anyone? is a gadgets review with pictures, graphics, photos, images, video recordings, etcetera blog with visitors’ comments. The stuffs are uploaded by visitors or webmaster. All of the content on this blog (including pics, graphics, photos, images, videos, etc.) is covered under Canadian, US and international copyright and trademark laws. The information provided by is for general info purposes only, and are property of their respective owners. These pics, graphics, photos, images, video recordings, something else. have been collected from various public sources including various web sites (blogs, etc.), considering to be in public domain. The copyright of all the figures, graphics, photographs, images, video recordings, and so on. shown on this blog are the property of their respective owners. We have no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the web site or the data, products, services, or related graphics contained on the web site for any purpose. If you find any content, pictures, graphics, photographs, images, video recordings, etc. that you consider shouldn’t be here, post me a del note.

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