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According to Gartner, during the second quarter of 2010, the market has distributed 82.9 million computers worldwide, an increase of 20.7% over one year. These figures exceed the forecasts of analysts who predicted a growth of 19.3%. Mikako Kitagawa, principal analyst at Gartner, explains that this is the third consecutive quarter to record a progression in double digits. Consumers spent about 13% more in the second quarter of 2010, while average prices continue to decline.
This decrease is however much lower than that recorded in the last two years. Another key to remember is undoubtedly the period of crisis that is characterized the field of netbooks. Although the sector has significantly increased sales by 70% over the last two quarters, the increase in shipments of netbooks is limited to 20% last quarter. As for companies, Hewlett-Packard confirms his (no surprise) a world leader in the PC market with 17.4% market share and 14.455 million units sold.
Acer moves to second on the podium (13%, 10.796 million), thanks to the excellent results achieved in EMEA (Europe, Middle East, Africa) and Asia/ Pacific. The company has followed closely by Dell (12.4%, 10283000), which shows the second consecutive quarter of double digit growth, helped by sales in the business, rather than the end consumer. With 10% of market shares and 8.31 billion PCs sold, Lenovo is a close 4th place thanks to its aggressive pricing, which increases demand and turnover.
The Chinese company is followed by Asus (5.2%, 4,318,000), which registered a growth of 78.5% on year, thanks to a good mix between traditional laptops and netbooks. Asus has focused more on mini-laptops that have a wider profit margin. Toshiba are finally in 6th place on the podium next to Asus with 5.1% market share and sold 4,222,000 PC. Although the market leader, HP, Acer and Dell, have lost share to other companies such as Lenovo, Asus and Toshiba.
In EMEA, the ranking is a bit different. Acer is the market leader with 21.3% and 5.141 million laptops in the second quarter of 2010, compared to 18.9% last year. Hewlett-Packard is second (19.7%, 4.75 billion), with a trend going from 20.8% to 19.7%. Far behind, Dell is positioned in third place with 9.2% market share (10.1% last year) and 2.218 million PCs sold. And yet, there Asus proudly showing an increase in sales of 96.5%!
This result allows the company to Taiwanese climb to 4th place with 2.054 million and sold 8.5% computer market share against 5.3% a year earlier. Toshiba instead is in fifth place with 5.7% market share (5.6% in 2009) and 1,371,000 units distributed. In addition to Asus, Samsung and Sony have also benefited from a significant growth in the sector, thanks to sales of their netbooks. The increase in revenue in EMEA was more significant in the second quarter of 2010 (+21.6%) to 24.099 million PCs sold. No coincidence is the segment of mobile computing that is driving growth, 20% of the netbook market.
In the U.S., where it sold 17.9 million computers in the second quarter of 2010, HP has maintained its leadership (25.7% market share) followed by Dell (23.7%). Acer was a considerable delay (11.3%) and anticipates Apple (9.8%) and Toshiba (8.7%). Please note that Acer has recorded a decrease of 0.1% over a year because of sales of netbook and notebook, half of entry-level. Apple continues to sell their Mac, and Toshiba showing the best growth over one year (39.7%).
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