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Netflix on Friday denied that it prioritizes the quality of its streaming service, and said that it is looking to resolve any issues by year’s end.

“Our aspiration is to deliver to everyone the best bitrate that their broadband connection can support,” Neil Hunt, chief product officer at Netflix, wrote in a blog post.

Hunt’s post was prompted by blogosphere reports that Netflix’s streaming “Watch Instantly” feature worked better on some devices than other. A person watching on their PC would have a clear picture, for example, while someone on their Xbox would get disruptions, or vice versa.

The problem is basically due to regional Internet congestion, Hunt said.

Streaming content is housed on content delivery network (CDN) servers that are located throughout the U.S. so that the movies do not have to travel as far to get to a computer, Xbox, or Roku player, he said.

Instead, the data travels via “regional and metro networks that have much higher aggregate bandwidth,” Hunt wrote. “This means that if there is any congestion and slowdown, it will be different in different regions. Hence some customers may be affected, while others are not.”

Different ISPs also have different ways to route their data, so someone with Time Warner Cable might have a different experience than a neighbor with Cablevision, for example.

Finally, devices like the Xbox and Roku may have different encodes that come from different CDNs – meaning they have separate paths or bottlenecks.

“Accordingly, customers may see better performance on Xbox than their PC, or vice-versa,” Hunt said. “Equivalently, some titles may stream unaffected, while others suffer congestion. There is no purposeful discrimination between different clients – we want them all to perform very well.”

Can Netflix fix this? Hunt said the company’s engineering team is currently working to “multi-source” its content so that content can re-direct in times of congestion.

“Our newest Silverlight player (for Mac and PC) incorporates an initial version of multi-sourcing, and as we improve it, we’ll roll it out to everyone including our device partners such as Roku and Xbox,” he said. “We hope by the end of year to have this problem largely solved.” is a gadgets review with figures, graphics, photos, images, videos, etc. blog with users’ comments. The contents are uploaded by visitors or webmaster. All of the content on this blog (including pictures, graphics, photos, images, video recordings, and so on.) is covered under Canadian, US and international copyright and trademark laws. The data contained in this site is for general info purposes only. These pictures, graphics, photos, images, videos, something like that. have been collected from various public sources including various websites (blogs, etc.), considering to be in public domain. Certain other content, figures, graphics, photographs, images, video recordings, etcetera. released on are protected by copyright and are the property of their respective owners. retains no copyright to pics, graphics, photos, images, video recordings, etc. on this site. We have no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the blog or the information. If you find any content, pics, graphics, photos, images, videos, etc. that you think shouldn’t be here, post us a del tip.


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