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The next time you’re at the movies, someone may be spying on your every move. For a year now, Regal Entertainment Group has been testing a wireless device in 14 theaters to alert theater managers of disruptions and piracy. “We have noticed over the years that customer etiquette has become more and more of a problem,” says Dick Westerling, Regal’s senior vice president of marketing and advertising. “We’re doing what we can to provide a friendly environment for all moviegoers.”
This week, the company will be issuing the wireless device, which looks like a walkie-talkie, to 114 theaters. Customers who are a part of Regal’s Loyalty Points Program will be hand-selected to take this device into a movie. There are four buttons on the Regal Guest Response System: Picture, Sound, Piracy, and Other Disturbances. It is up to that person to press any of the buttons once they witness any of the above occurrences.
Let us know what your thoughts are on this response system. [via USA Today]
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