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Cell phones sales around the globe bounced back in the last quarter of year, indicating that the downturn may be over for the struggling mobile phone market, according to the statistics gathered by market research firms.
Global handset shipments were up 10 percent (324.4 million units) in the last quarter of 2009 compared to 293.8 million phones during the same quarter a year ago. And this is the first quarter of growth the industry has seen since the third quarter in 2008.
Other investigate groups like ABI have also experiential similar trends. ABI Research said it saw mobile handset shipments in the fourth quarter of 2009 grow about 15 percent compared to the third quarter of 2009.
Nokia and Samsung Electronics each increased market share during the quarter. Nokia’s market share jumped to 37.7 percent of the market. And Similarly Samsung increased its market share to 20.5 percent.
Nokia and Samsung aren’t the only ones possessing strong growth. Other handset makers on the other hand saw shipments increase. LG Electronics even broke fourth-quarter shipment records. Apple, which makes the popular iPhone, nearly doubled shipments of its smartphone compared to last year. In the last quarter, Apple shipped about 8.7 million iPhones compared with about 4.4 million shipments a year earlier.
This is no the general trend for all the market industry. Some phone makers still experienced some trouble. Motorola, which refreshed its product line in 2009,lose market share, according to ABI Research. Sony Ericsson also saw its market share decline.
Analysts attributed to the uptick in shipments to increased consumer confidence in the fourth quarter and increased demand for smartphones that allow consumers to access the Internet on the go.
The overall trend of whole mibile phone indusstry round the globe is ascending, means the numnber of users for the cell phones are increasing day by day. Encouraging and motivating the user to buy, i.e. marketing stratiegies of the company matters in selling in such a compatitive environment in the world.
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